Bryan Morton, founder of North Camden Little League, appeared on NBC Nightly News with Lester Holt on July 23 to talk about the impact baseball and softball have had in the city.

In the segment, Morton explains that baseball isn’t just about summer fun – it’s also a powerful lifeline for kids in the South Jersey community.

“The message is simple,” Morton explains to Holt. “Get out there and play. Play is important. Play is crucial.”