A Story Worth Sharing

 

Ghostwriting isn’t just for celebrities with book deals. Sometimes, it’s for the business owner staring at a blank caption box, wondering how to explain something they’ve spent years getting good at.

“We are not the experts in your field – you are,” says Elyse Notarianni, founder of Townie Creative, a ghostwriting and digital marketing agency. “We’re here to draw out your experience and expertise and put them online in a way that makes people actually want to work with and buy from you.”

It starts with a conversation. Notarianni asks about your work, your customers, the questions you hear every day and the things you wish more people understood. Those interviews become social media posts, blogs, website copy or even books, using your own words and experiences.

“We’re here to draw out your experience and expertise and package it in a way that your audience needs to see it to decide to buy from or work with you.”

“Being a ghostwriter is like being a therapist,” says Notarianni. “We’re listening for those little moments where we can say, ‘Hey, that’s interesting. Let’s dive in deeper.’”

Often, those are the moments a business owner would have skipped over: an explanation they give so often it feels obvious, a problem they know how to solve before a customer can describe it, a story that shows why they care so much.

“When you approach people with curiosity and allow them to really express themselves, they are much more eloquent and well-spoken than anything I could make up on my own,” she says.

Her team handles the writing, photography, video, scheduling and engagement. Clients participate in interviews every two to three months and review their content through a simple online portal.

“Business owners are busy,” she says. “The idea is that we do everything for them. Your marketing sounds like you did it yourself, but you get to focus on your job.”

And the conversations do more than save someone from another evening spent figuring out what to post. They help potential clients understand what that business owner knows – and why it matters.

“For someone already searching for a lawyer, financial professional or another service provider, that can make choosing whom to call a little easier,” she says. “But there’s another audience, too: people who are living with a problem they don’t realize someone can help them solve.”

“We’re here to draw out your experience and expertise and package it in a way that your audience needs to see it to decide to buy from or work with you,” she adds.

She first saw that happen almost by accident. When the pandemic closed the jewelry store where her mother worked, Notarianni was an editorial assistant at SJ Magazine. She offered to post the store’s inventory on social media.

“They ended up with more sales than the year before,” she says. “They hired me, referred me out, and all of a sudden I had a full-time job on top of my full-time job.”

With the magazine’s support, she went out on her own. Their partnership continues today, alongside work with local retailers, nonprofits, healthcare organizations and corporate CEOs. Her writing has appeared in the New York Times bestselling Channel Kindness, through Lady Gaga’s Born This Way Foundation, and an Amazon bestseller ghostwritten for a technology executive.

Her goal is to help people understand what her clients do and how they can help.

“We want to not only make you an expert in your industry, but a leader in your community,” she says. “We’re just townies, making our mark on our communities.”  

towniecreative.com