Q&A: The Direct Primary Care Difference
Jefferson Health NJ Chief Physician Dr. Carmen Ciervo explains a new model of health now offered in Haddonfield

Jefferson Health Primary & Specialty Care recently launched a new, exciting care model at one of its two Haddonfield medical practices. Here, Jefferson Health New Jersey Chief Physician Executive, Dr. Carman Ciervo, answers your questions about this groundbreaking new medical practice.

Q: What, exactly, is Direct Primary Care (DPC)?

A: It is a truly unique medical practice model that provides patients with greater access to their care provider. A DPC practice does not bill your insurance — meaning patients no longer have to deal with co-pays, deductibles, and coinsurance. There is a flat monthly fee of $125.

Q: Will the new Jefferson DPC practice accept my insurance?

A: The new practice – the only DPC Jefferson practice in New Jersey – does not bill insurance. The only ongoing cost will be the monthly $125 membership fee.

Q: Does joining a DPC affect my existing medical insurance?

A: No, because your traditional insurance will still cover services outside of our scope, such as diagnostic imaging (x-rays), laboratory testing, or a hospital stay.

Q: Is Direct Primary Care the same thing as Concierge Medicine?

A: Although both models charge a membership fee, DPC is ordinarily less expensive, while also covering the cost of office visits with your doctor. Concierge medical offices typically charge a monthly fee, in addition to charges associated with insurance billing, including co-pays, deductibles and coinsurance.

Q: What are the benefits of DPC?

A: There are many! Enhanced access to your physician, extended visits, guaranteed same- and next-day appointments and on-demand telehealth visits for improved convenience and access. This model of care encourages patients to proactively optimize their health by investing quality time with their physician on a routine basis.

Q: What services are included with the DPC membership?

A: They include:

  • 24/7 access to your personal physician
  • Comprehensive primary care
  • Guaranteed same-day and next-day appointments.
  • Extended visits with your doctor
  • Navigation within our region’s premier health network, Jefferson Health
  • Annual flu shot
  • Convenient, at-home JeffConnect Telehealth visits
  • Flexible office hours

Q: Where is the new DPC practice located and who will practice there?

A:  Dr. James Runfola and Dr. Leonard Ridilla practice at the new DPC office, 308 N. Haddon Avenue in Haddonfield.

Q: What about their original office on Redman Avenue in Haddonfield?

A: Redman Avenue Primary Care will remain open as a permanent location. Dr. Beena Daniel and Dr. Eric Kaminetsky are in practice there, and will soon be joined by Dr. Jeffery Mazure.


Q: Is the DPC model of care a recognized and accepted one?

A: Yes! The American Academy of Family Physicians supports the physician and patient choice to, respectively, provide and receive health care in any ethical health care delivery system model, including the DPC practice setting.

For more information, visit Haddonfield Direct Primary Care, email a DPC representative directly here or call the office at 856-833-5249.



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