As a young Muslim girl, Amaya Diggins began wearing a hijab – the headscarf that Muslim women wear as a sign of modesty and identity – last summer. Her mother presented her with a collection of Hijab scarves that ranged in colors from grey to brown to green, but they were all too big for Diggins’ 11-year-old head. And the colors weren’t exactly what she hoped for.
“I said to my mom ‘I like them, but can I get a different kind?’” Diggins says.
Since Diggins began wearing the hijab, she’s been searching for a stylish scarf that fits her properly. But all she’s been able to find are scarves she calls “tacky and made for little kids.” But that wasn’t a deal-breaker for the Burlington County resident. Growing up with a mother who runs her own business, Diggins believed she had one option: create and sell the scarves she’d been searching for.
“My mom really inspires me,” she says. “I feel like I can do anything I put my mind to.”
So Diggins got to work designing chic, age-appropriate scarves. She created the company Hijabi Fits to sell her scarves, and designed a new logo for it. She sends her designs to a manufacturer where they’re produced and sent back to her. She packages the finished scarves into purple bags to send to customers. Diggins says she wants her customers to feel they’re getting a gift when they receive her scarf.
Diggins also has a LaunchGood campaign running to raise $20,000 for web development, advertisement and additional designs of her scarves.
The scarves come in six colors, two sizes and are made from Jersey fabric. They cost $12 on her website, HijabiFits.com.
She also sells the scarves at different community events and to her fellow Girl Scouts. She’s participated in Girl Scouts since kindergarten, and her fellow scouts have supported her business by purchasing scarves.
Interacting with customers in person is one of Diggins’ favorite things about opening Hijabi Fits.
“The best part is when the customer says that they like my scarves,” Diggins says. “They say they love them, that I’m awesome. They say a lot of nice things about me.”
The scarf designs come to Diggins in her dreams, meaning she is literally making her dreams come true.
“I usually have dreams of the designs,” she says. “Or if I stay in a room real quiet, I’ll think of something.”
Diggins’ mom is proud of her daughter’s imagination and work ethic.
“I guess it takes a kid to think of something for a kid,” Diggins’ mother says. “At 10, she’s very determined and goal-oriented.”